Merchandising Principles:
Fashion

Outfits created throughout.
Tights added above dresses to encourage add-on buys.
Essentials

Similar styles in different colours merchandised together

The '3' from the 3 for 2 permanent offer is repeated throughout; 3 styles on side hanging bars, three torso mannequins, three top display cubes with graphics.

Fashion Top Display Solution:
Canvas graphics showing model shots and close up texture details add colour and pull the collection together across the wall.

Fashion Centre Graphic Solution:
Large freestanding centre graphics create imapct from a distance.
 

Essentials Top Display Solution:

Trend research showed many retailers adopting a more rustic approach. The authenticity trend seen for example in Urban Outfitters and Anthropologie of untreated wood was adapted to suit our brand and resulted in these Wooden cubes. I had one open face to allow vignettes to be created inside, thus softening the display. The inside was painted coral to match the identity of the collection.

Self adhesive graphics were created to get across marketing mesages and can be easily updated.without damaging the wood.

Other Treatment:
Arm End POS to show product USPs.