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Accelerating Innovation for Philips to move them into a new Product Category
We were asked to join the small Philips incubator team, tasked with fast-tracking this highly secretive project, one that was to become the brand’s first intimate massager products.
Our role was to represent and champion the interests of Philips design whilst taking ‘Function Creation’ lead – meaning our role was to ideate, identify and develop much of the ground-breaking internal elements of these innovative and complex products.