The Ask:
Generate awareness and brand association of Seamless by aligning with fun, pop-culture experiences
The Idea:
Using a one-word concept as an explanation was trending online, especially as hashtags.
To leverage this trending behavior, we created a hashtag and campaign around #BecauseSeamless.
For example: “Why haven’t I worn pants in 5 days? Because Seamless.” #becauseseamless
“Why are there cobwebs in your dishwasher? Because Seamless.”
Then, we flipped the idea around to focus on the lifestyle reasons one would order food from Seamless.
The Result:
Photo content in typical meme fashion that could be used for Facebook and Instagram, as well as made into posters.
