In 2020, Ricci - Design in Motion® got the fantastic opportunity to work for Ray-Ban, one of the most famous brands in the eyewear industry!
The classic pinball game inspired the campaign's theme, and the team wanted to capture the same rush of adrenaline that players feel when they're in the midst of the game.
The video was designed with fast-paced cuts and bright, eye-catching lights that will keep you on the edge of your seat.
And the star of the show? None other than the legendary Wayfarer sunglasses by Ray-Ban!
Client: Ray-ban
Project by: Ricci - Design in Motion®
Creative Direction: Ray-Ban and Gabriele Ricci
CG Direction - Design : Gabriele Ricci
Illustration: Pablo Espinosa
3D Motion Design: Gabriele Ricci, Adamo Cameli
Original Music and Sound design: Daniele Prina
