Poisonwear was an apparel brand, established in March 2007 by Giulio Bordonaro and Gabriele Caeti.
Together we managed all aspects of the brand, from production to sales, from graphic direction to production, from brand design to fashion projects and advertising material. Working in a friendly and relaxed atmosphere lead to valuable results.
Poisonwear's first t-shirt collection was the drinkshirt, followed by Serie X and 8 bit system. All of them had great success in town, with more than 500 units sold, thanks to cloth quality, care to details and freshness.
We increased the brand appeal with lots of events, such as the Poison Live series, and a young approach to marketing and new media. We designed stickers, pins, pencils, bags and coupons for Poisonwear. And we also had to design and mantain an experimental Facebook app, a MySpace, a YouTube channel with promotional videos and, of course, a website.