FOR DUTCH FAIR TRADE ORGANISATION 'RETURN TO SENDER', DUTCH RODGER AS PART OF THE TAXI EUROPE TEAM, CREATED A CAMPAIGN (TV, ONLINE, PRINT AND PR) TELLING THE STORIES OF BOTH PRODUCERS AND CONSUMERS. DURING THE CAMPAIGN THESE STORIES WERE ACTUALLY EXCHANGED BETWEEN MAKERS AND BUYERS.
This way the people behind the products got to know the ones that bought their goods. And Dutch consumers learned that behind every 'product story' there's a real person telling it.
additional credits: Maarten van Huijstee (strategy), David & Kees (sfx) André Maat (director), Daan Klaver (design),
Jan-Paul Jansen (calligraphy)
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