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    What if... we tattooed people's stories on their faces?
    Published:
FOR DUTCH FAIR TRADE ORGANISATION 'RETURN TO SENDER'DUTCH RODGER AS PART OF THE TAXI EUROPE TEAM, CREATED A CAMPAIGN (TV, ONLINE, PRINT AND PR) TELLING THE STORIES OF BOTH PRODUCERS AND CONSUMERS. DURING THE CAMPAIGN THESE STORIES WERE ACTUALLY EXCHANGED BETWEEN MAKERS AND BUYERS.
 
This way the people behind the products got to know the ones that bought their goods. And Dutch consumers learned that behind every 'product story' there's a real person telling it.
 
TV-commercial featuring Dutch TV-celebrity Beau van Erven Dorens
 
TV-commercial featuring Dutch actress Katja Römer-Schuurman
 
Return To Sender, behind the scenes
 
 Return to Sender buys local produce from Third World countries and sells it in The Netherlands. The profit then flows back to these regions, hence 'Return to Sender'.
print ad: 'Products with a positive story to tell.'
 
buyers of Return To Sender products share their stories with the makers of those, online
additional credits: Maarten van Huijstee (strategy), David & Kees (sfx) André Maat (director), Daan Klaver (design),
Jan-Paul Jansen (calligraphy)




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