This is an official project which began to be developed in November (2020) and will be the graphic line that the team (Fury Global) will carry throughout the year 2021.
CONCEPT
Fury Global is one of the most representative esports teams in Australia.
The idea and the initial concept for the development of the graphic line was born focused on the tool present in the current logo of the team (the ax) and the semantic load that this entails, evoking a rustic and metallic environment, which leads to work of blacksmithing, how to weld and, in short, very manual tasks, an environment that has been part of the team's history since its inception, when the organization was first represented with a Viking in its logo.
Based on this research, the most representative elements of the graphic line emerged (the fire, ax, textures, metallic shield, mesh, etc.)
Video Presentation
Social Media Graphics
Stream Alerts
Instagram Post
Instagram Stories
