Anthony & Sylvan Pools needed a creative way to generate leads to sell pools.
The postcard included personalization on the bottom of the pool and on the towels to attract attention. The prospects were encouraged to respond using a unique, personalized URL.
The email was personalized too. And it included a personalized URL (for tracking the leads).
The landing page was personalized as well. Answers to the survey were captured for the sales team. Also, the pages that followed were dynamically created to be relevant (based on the answers to the questions in the survey). This way we could deliver a highly relevant, engaging user experience for each individual prospect.
