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    Full Windsor is a light hearted but serious cycling accessories company I have been working with for some time. This time I helped create the bra… Read More
    Full Windsor is a light hearted but serious cycling accessories company I have been working with for some time. This time I helped create the branding, packaging, advertising, illustrations and other aspects of the Nutter campaign. This cycling multi tool was originally put on Kickstarter to gain some initial funding with a target of £8000. After the campaign had finished the Nutter was at an amazing £37,632. I also created an illustration based on the idea that a passenger is a bicycle's engine, this was used to create various packages during the Kickstarter campaign which included prints and a cycling jersey. The Nutter saw great interest when we took it to cycling festivals and even won best cycling accessory at the Yorkshire bike show. Once the campaign had finished teaming up with Rob Antill he produced an advert for the Nutter to be used online. Finally we did a photo shoot for print advertisements and web banners where i posed as a 'nutter' with the tool in my teeth. Read Less
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