web design . UI . UX . Adobe XD
Responsive web design: Future Farmer
Future Farmer is a fictitious organization that encourages individuals
to start planting and growing their favorite food; raising awareness about our
society's growing dependence on unsustainable, industrial agricultural practices.
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This was a third year project that required me to select a social issue,
and then to create a website for a fictitious organization that tries
to address the aforementioned issue.
My family's roots are in agriculture. I am thus aware of all the good
and (unfortunately) all the bad that goes along with modern-day
industrial agricultural practices.
Future Farmer works to raise awareness about this reality.
The organization also encourages and teaches individuals to consider their
role as consumers and to take matters into their own hands (if only on a small scale)
and to start planting their own food.
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The biggest challenge presented by this project was to
create a solution that works for both desktop and mobile.
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The creation of visuals, buttons, animations, icons and an aesthetic, that could
transcend the limitations of the screen on which it would be
displayed, proved to be an exciting challenge.
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