Malak is a high-end coffee made to be enjoyed. It is a serious, exclusive and strong brand that comes to you in the most delicious moment.
Researchers seek the perfect balance, select and supply the most exclusive coffees. Malak's goal is to guarantee a fresher and more balanced flavor in each bag, challenging according to expectations.
It is a coffee of unique origin from Ethiopia. The target audience is people aged 25-50, class B who like to consume good products. They are people who value pleasant moments and seek new experiences.
From all the information collected, a visual identity and packaging for the product were developed, seeking to highlight the flavor and experience that the coffee / brand offers.
Problem:
Its image does not convey the character of a high quality company.
Its image does not convey the character of a high quality company.
Solution:
I proposed for a brand, a totally different visual language, with nuclei and elements suitable to convey a high-level product image and irresistible flavor. The typography was created from scratch and is exclusive to the brand. The coffee beans were designed in a different way, to leave the sameness and make the brand even more exclusive.
I proposed for a brand, a totally different visual language, with nuclei and elements suitable to convey a high-level product image and irresistible flavor. The typography was created from scratch and is exclusive to the brand. The coffee beans were designed in a different way, to leave the sameness and make the brand even more exclusive.
Conclusion:
All the elements together were born a strong and memorable brand, full of stories and inviting flavors. We got a package that stands out and features a premium product roasted with all the love in Ethiopia. The visual identity should translate the brand's purpose in producing an excellent coffee and the objective of the packaging design was to show the high quality, elegance and traditionalism that the brand carries. As strong cores they transmit the richness of the product. I used tons of coffee and soil for the packaging to provoke emotions, being able to convey unique flavors and unique invigorating experiences.
All the elements together were born a strong and memorable brand, full of stories and inviting flavors. We got a package that stands out and features a premium product roasted with all the love in Ethiopia. The visual identity should translate the brand's purpose in producing an excellent coffee and the objective of the packaging design was to show the high quality, elegance and traditionalism that the brand carries. As strong cores they transmit the richness of the product. I used tons of coffee and soil for the packaging to provoke emotions, being able to convey unique flavors and unique invigorating experiences.
