Modern additive production methods provide the opportunity to produce products individually and personalized. NIKE ONE translates the human body's most individual part – the eye – into a pattern for the outsole. In other words: Every shoe is unique.
The customer scans his eye with the smartphone camera and instantly receives a design. An algorithm translates the eye's individual structures into a pattern for the outsole. The colors can be derived from the eye but can also be chosen freely as the customer wishes. This gives the opportunity to provide a truly personalized and unique product without losing control over design and brand representation.
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