OVERVIEW
It started off from communication in a family. As the business was started, we began to focus on design and were preoccupied in development works and fusion based deliverables. We now need to define a new identity. We thought it was not possible to promote communication we defined, simply through high five for communication. We want to engage in a mutual communication, not just one way story telling. For mutual understanding leading to smooth collaboration, we need to establish consensus and we also learned that consensus and communication can only start from conversations, as reflected through our many years of field experiences.
We want to have mutual conversations, not just one way story telling.BACKGROUND ⇒ PROJECT GOAL
1) Remove alienation from the existing logos by clearly setting the direction of our business.
⇒ Re-define the brand image based on the clearly defined direction of business.2) There is no clear definition of various key values.
⇒ Re-define the key values for the brand.
3) There is no clear main logo types among all the logo types available.
⇒ Establish a usable logo system suitable for various business situations.
BRAND CORE VALUE
Professional) Professional group with expertise in various fields.
Communication) Provides perfectly fit service for perfect communication with clients and customers.
Varying) Flexible responses to various situations and fields.
BRAND RENEWAL CONCEPT
We will propose the perfectly suitable solution design based on perfect communication with customers or clients. We will develop the brand based on the key concepts of SOTONGFIVE which focus on communication methods.
BRAND SLOGAN
SOTONGFIVE shares emotions with customers for mutual growths and designs and communicates the brand values and solutions.
FLEXIBLE BUSINESS PARTNER We always empathize for growth, design the solution of the brand.
· BX, UXUI DESIGN · SW DEVELOPMENT ⠀· MARKRTING
· BX, UXUI DESIGN · SW DEVELOPMENT ⠀· MARKRTING
