Identity for musician Alex Fait. The main task was to create a musical cover for the first Alex Fait’s single. After that I made a corporate identity inspired by the cover.
The musician's style is experimental music, which is based on “moving harmony” playing the role of melody. The mainstay of everything is the piano. Smooth movement of chords is the main idea, both for the listener and for the performer. The text is easy to listen to, light rhyme doesn’t overlap the meaning.
The main object is generative abstraction. It exists in both static graphics and animation. All music is generated from different particles and moving chords, creating a new form. Abstractions convey the essence of the musical style.
Typography is also becoming one of the main objects: the flexible Gramatika font helps to create a simple system of two sizes. Animation is like creating an abstraction generation, combining with the movements of records and type. Also, the whole style helps to create complex structural media, like a catalog of musical works. The predefined simple typography system allows you to create complex typographic assemblies.