Branding Diversity Programs
Branding Diversity & Inclusion
Diversity surrounds us all: gender, age, culture, class, disability, sexual orientation, marital status, and more. 
 
Many see only stumbling blocks — we see building blocks.
 
We create powerful unifying themes to deliver engaging, effective and consistent messaging across multiple media. Our concepts integrate the visual and the verbal and convey at a glance both brand and commitment.
While Diversity & Inclusion initiatives require different skills at different stages to be effective, we provide a unique and holistic branding approach to developing your message, training curricula, and the overall strategy to support your diversity & inclusion initiative, recruitment and community awareness campaigns.
 
Following is a compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JP Morgan Chase, HBO, Merrill Lynch, Pfizer and others.
 
 
Merrill Lynch Supplier Diversity Program
" Equal access to opportunity" is the theme we developed for Merrill Lynch’s Supplier Diversity Program. The identity instantly conveys equality and equal access, and the equal sign also subtly resonates with the quantitative nature of their business. Across multiple print and web-based applications, the watermark of an equal sign brands the collateral material to reiterate the program’s mission.
 
Copyright 2013  Florville catalyst, Inc.  All Rights Reserved
 
 
 
 
Pfizer Supplier Diversity Program
For Pfizer’s Supplier Diversity Program, we developed the theme " Some see differences. We see diversity", and created engaging visual metaphors which illustrate the very essence of diversity: nature itself. This metaphoric approach offered endless possibilities to illustrate our theme across all media, including posters, advertising, marketing collateral, presentation templates, event banners, exhibit booth and diverse internal/external print and web-based communications. 
 
 
Copyright 2013  Florville catalyst, Inc.  All Rights Reserved
 
 
 
 
Fusco Builders Inclusion Program
" Inclusion -- Our blueprint for success", is the theme we developed for Fusco Builders’ Inclusion Program. Conveying the essence of inclusion, the letter “S” in the identity, consists of two arrows, suggesting different points of view that work together for a single purpose. The two arrows also represent the very nature of a builder, taking a plan to its fulfillment. Echoing the theme line, the blueprint motif will brand and unify all the collateral material. 
Copyright 2013  Florville catalyst, Inc.  All Rights Reserved
 
 
 
 
New York & New Jersey
Minority Supplier Development Council
Across multiple media, the Council’s identity, collateral material, ad campaigns, e-learning tools and website, reflects the organization’s mission: Partnering, linking and connecting minority-owned businesses with Corporate America
 
Copyright 2013  Florville catalyst, Inc.  All Rights Reserved
                 
 
JPMorgan Supplier Diversity Program
For JPMorgan Chase Supplier Diversity Program, we developed the theme "Partnering for Success", and created a powerful, yet friendly identity that conveys partnership at glance. The Supplier Diversity program is part of the overall Community Development Group that unifies separate lines of business targeting consumers, small businesses, non-profits and faith-based organizations. In addition to branding the program, we also developed product brochures, presentations kits and multiple print and web-based communications. 
 
 
 
Copyright 2013  Florville catalyst, Inc.  All Rights Reserved
 
 
 
HBO Supplier Diversity Program
Befitting HBO’s Supplier Diversity Program, we developed the theme “Picture Diversity” and created multi-colored popcorn to convey entertainment, diversity and inclusion. With a consistent messaging across all media, cups of colorful popcorn can be handed out, in certain venues, to echo the theme and engage the audience.
 
 
Copyright 2013  Florville catalyst, Inc.  All Rights Reserved
Branding Diversity Programs
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Branding Diversity Programs

A compilation of Diversity & Inclusion programs we branded and helped develop for clients such as JPMorgan Chase, HBO, Merrill Lynch, Pfizer and Read More
5
540
0
Published:

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