Tanguito is an Argentinean grill that serves up outstanding authentic cuisine. Located at Fisherman’s Wharf in San Francisco, the restaurant is a little off the beaten path for locals and most business comes from passing tourists. Aesthetically, the truck is a little rough around the edges but more than makes up for it with delicious and unapologetically rich food. The poster campaign was designed to draw in more foot traffic by showcasing hero shots of the food with punchy headlines. Weekly specials are posted on twitter to keep locals coming back as well.