In 2030, if the era of sharing cars opens, who will own a car?
Jeongja Project is an urban ownership mobility interior project for Tesla. And it is also a second generation concept of Tesla robotaxi, after about ten years of life cycle of present tesla cars.
I expected that potential owners’ needs would be the income that can be obtained by using it as a robotaxi when not in use, a trunk that can be used at any time, and ‘my own healing place’ in a desolate city in which it is becoming more hard and expensive to have one.
Then what is the most healing place? By the information accumulated in our DNA for tens of thousands of years, our bodies and mind are said to improve mental and physical health just by looking at the natural environment.*
So I covered the interior of the mobility with screen showing beautiful landscape on it and put another small room inside the mobility to give the feeling of looking outside from inside, so that the screen landscape is felt as a real outside.
The small room inside was inspired by the traditional Korean architecture, Jeongja. I wanted to Interpret the concept of ‘space’ from an oriental perspective in this project. Asian architecture has traditionally placed more importance on the perspective of looking outside landscape and harmony with the nature environment rather than the shape of the building itself, resulting in an ambiguous distinction between the interior and outside.*
*<Places of the Heart> - Colin Ellard
*<공간이 만든 공간> - Hyunjoon Yoo
