Trams are a vital part of life for our senior community. But unfortunately, 55% of slips, trips, and falls on trams are among the less agile. Tram Coach returned in a new campaign to reduce falls and serious injuries to passengers 60 and over during Victoria’s 2018 Seniors Festival. He even got the crowd up and swinging with a choreographed exercise class – This is how seniors tram.
Campaign by Aaron Tyler, Ed Bechervaise and Rod at Icon Agency.