AUPALE VODKA
2021 | Strategy, Brand Identity, Custom Bottle & Packaging, Digital Design & Development, Creative Direction of Photography
Craftsmanship Meets Aesthetics, Inspired by Northern Glacial Sources
Aupale is a modern, premium vodka inspired by one of the purest and most extreme glacial sources on planet Earth that sits beneath the Aurora Borealis. Its bottle design is a true reflection of this real, raw place and takes inspiration from1960s Finnish glass masters. The challenge was to craft a custom bottle that is both inspired by its northern origin while also being based on the classic Bordeaux shape for production reasons.
From sky to glacier, this exchange of natural energy influenced the glass' shift in texture from smooth to rippled, down to the icy glacial-like base. The brand symbol is debossed in the punt (the dimple at the bottom, which is a perfect half sphere), but when you look at the bottle from the front it becomes irregular, like an iceberg, because of the irregular, organic texture.
A silky teal cap made of 100% recyclable tin, nods to the borealis sky, refined. A signature color inspired by a premium language a la Tiffany's. Typography brings an edge to elegance and a modern view of luxury for a brand whose distinction is unearthed from the ultimate inspiration: nature.
View the full case study at www.wedge.work
From sky to glacier, this exchange of natural energy influenced the glass' shift in texture from smooth to rippled, down to the icy glacial-like base. The brand symbol is debossed in the punt (the dimple at the bottom, which is a perfect half sphere), but when you look at the bottle from the front it becomes irregular, like an iceberg, because of the irregular, organic texture.
A silky teal cap made of 100% recyclable tin, nods to the borealis sky, refined. A signature color inspired by a premium language a la Tiffany's. Typography brings an edge to elegance and a modern view of luxury for a brand whose distinction is unearthed from the ultimate inspiration: nature.
View the full case study at www.wedge.work
