*I am not the creator of the Figment Pig Logo nor do I claim to be. Logo was created by another designer and used for packaging for Brand.*
The brief lead me to creating realistic and strong positioned animals with large majestic wings. Still using the silhouette theme from the logo and the Figments colour scheme whilst highlighting certain features within each animal such as the eye, wings or the spots or stripes on each animal. Each Animal reflects the origins of the coffee blends.
Starting on the top right and working our way right to left you have; Lion, Komodo Dragon, Jaguar, Ethiopian Pegasus, Quetzall, Gorilla, Sloth, Hyena, Elephant, Giraffe, Zegasus (Zebra/Pegasus), Mythical Flying Lemur, Ring Tailed Lemur.
These are examples of the first print run already being sold in the shop! - photographed for Figment Instagram.
I was also asked to design more eco-friendly and reusable packaging. Tins can be used to refill coffee or repurposed for storage. Customer gets choice of their favourite animal. I created a jungle themed background for further visual interest coloured with various shades of the figment blue.
Further products included uniform t-shirts for the staff and thank you cards to be sent out with orders - With the pandemic and the closure of hospitality there is a surge in supporting local shops. I suggested these fun thank you cards to personalise each customer experience and show their business is greatly appreciated in this trying time.
