IOIO is a new retail and online store for home appliances and technology items with the goal of offering a better access to products and services with more benefits for the consumers while providing a sense of efficiency across all its channels. It arrives at a time where digital experiences became a necessity for younger generations of buyers.
Brandon’s resulting identity is based on IOIO's values of accessibility and ease of use, with a "friendly approach" to make online experiences easier and trustworthy. The wordmark was modified and optimized for small applications and enclosed in a stylized box which also serves as a visual element in combination with a color palette of vibrant colors to give a clean and modern yet vivid look to a brand that appeals at digital natives.
Client: IOIO
Sector: Retail
Work: Visual Brand Identity
Project Team: Alejandro Ojeda, Juan Manuel Cabarcos
Commercial Team: Johanna Cattoni, Fabio López
