Specialized in educational toys, the company has decided to expand its product range by entering the stroller sector while relying on the Whynot team for the styling of all new products. The mood of the new design language is ATHLETIC ART which summarizes the 2 key principles of the WINFUN character: dynamism and style. The first model, the S188 is the top of the range, the progenitor that defines the guidelines of the collection. Built around an automatic hydraulic closing system, it has smooth and well defined lines that makes the product sporty yet elegant.
"One of the main objectives was to find an identifying detail that gives character to the product and can be repeated on the remaining models in the range". We positioned this detail on the side of the stroller, a rounded and shiny add-on element where the Winfun brand stands out.
The design of a stroller requires multiple and transversal skills that touch ergonomics, user experience and obviously the aesthetics. The details are numerous and a great care was needed to make each element dialogue in the best possible way in a search for maximum harmony.
In a product like the stroller, the CMF is a project within a project. From textiles to rim plastics, from frame tubulars to suspension springs. Each element can be integrated silently or become the protagonist.
