Project:           Project Multitude
Site:                 Ace the place, Woodlands
Medium:          Multimedia ( 3D MAX , Autodesk, Adobe Creative Suite )
Year:                2020
01. Making the self explanatory difficult, complicated and imaginable 
The video is about creating the words Grip and Validate in a new way that is not the normal and in a way that is personal. Its production is limitless and the outcomes are unimaginable. But here's my take on it . 




The above image is my Presentation Board. 
02. Grip & Validate , looking things at a closer level ( Films, Pictures & Layering)
"Choose two random verbs with no relation and no context. Then create a short 2 min film video on how to demonstrate such using sounds visuals textures free of creativity but not showing the literal action."

The images above are taken from the 1 minute video and transferred into black and white. I chose to use the images in black and white as a opportunity to create a compilation and layering and i wanted to produce something from that itself. 
03. Tracing of Grip and Validate 
This drawing above can be be used as a plan view of what the compiled images are about, this is purely my understanding and imagination of trying to uncover what is the images are about , by using layering hatching and repetition.
04. Sectional Drawing from the Red Line
The images above are the section drawing from the plan drawing at number 3 they help to understand what is truly going on at the red line and what is in the insides of the drawing. Because the drawings are not just 2D static images, i was trying to understand that there is a spatial quality or understanding of what the spaces were about.
05. 3D Virtual Models 
Using the software 3D Max to create a dimension to the section and give it a volume, so from 2D plan views and Sectional drawings, i was trying to create a volume and understanding of how my work can exist without any wordly constraint, thankfully the model was made possible using software.  
06a. Making Study modules A and B forms from the sectional drawing 
From the 3D model in the software, we focused in one specific joint and wanted to create a physical study model to understand how the specific joint will allow for intersection and modules to be created. 
06b. Final Form of Modules A & B 
After understanding hw the intersection can produce two modules A and B respectively I created this in  3D max to visualise and understand how the modules will be joining to one another and what shape and form can be formed from that. 
07. "Client First" & "Client Studies"
We were given the company that we were supposed to create our modules A and B for to be catered for. We had to do everything from researching and about their motto's , what they do and etc. Any information that we chose and felt that was relevant to us should be thought out and ensured that they are able to be priority.

In the industry that many of us are trying to pursue a career in, most designs and happenings that are professional usually involves a client. As a consultant & designer we need to understand this because the users of the space may be catered to the client that we have. Hence spaces really matter and what we build upon should be understood, researched and catered to the client or user groups intended.

Our modules A and B are already unique themselves but how do you us the physical property of the modules A and B to be into a design catered to the company spotify? That was the big question i had throughout the design process.

08. Ace the place Site Mapping Study
Now creating a design for Spotify was no easy task , hence ensuring a proper site study and understand of who is the target audience and what would form is essential in allowing our modules to cater to the client and allow whatever experience they need to be applied

09. Application of the Modules on site 
Here is an image of what the modules are in the site they are placed from the floors to the ceilings which really controls the music from within and doesn't allow it to leak out. From the lift lobby the music draws people in and towards the gym , the modules help t amplify the music in the gym. Making it dual purpose allowing ambient music for the gym and also creating a awareness for the Spotify. 

The modules go about the size of 6m x 4m x 3m (L x B x H). Creating a spatial quality , awareness and interaction.
Project Multitude
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Project Multitude

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