Website
Creative concepting and copywriting for the redesign of LensCrafters.com, including product descriptions, trend videos, style articles, frame personality quiz, online appointment scheduling and more. Honored by Forrester Research for combining "usability with top-notch branding in a single Web property."
LensCrafters
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LensCrafters

A new website for LensCrafters featuring copy and design to help shift the audience's perception of eyeglasses from a medical necessity to a must 詳細を表示

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