#ItWouldBeLike

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While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020. A significant total of 104 women were murdered, including Daniela Quiñones. This tragedy, in particular, encouraged hundreds of protests in reaction, on it's majority by women.

But what about men?

Meanwhile, this was happening

on social media in June.

...

P R E S E N T S

#ItWouldBeLike

“Walking in fear when you're alone at night.”

#ItWouldBeLike

“Hiding my wounds and making up stories to justify them.”

We took Faceapp global trend as an opportunity to show what it really means to be a woman in Colombia. Thousands of men have questioned what it might feel like being a woman, so we created a social media movement that made men reflect on how a tragedy is becoming something so normal.