Danfoss Thermostat
Danfoss Thermostats

Design a radiator thermostat that motivatespeople to replace their thermostats with this -Even if their old thermostats are not technicallyoutdated or broken. 

Motivate the same people to exchange thisthermostat or parts of it within a period of 5-10years - without conflicting with the quality brandof Danfoss. 



Danfoss Care series is the new generation of Danfoss thermostat solutions.

Focused on the different life situations of the end users,the series is developed to improve and assist them in their everyday lives.

By making a product that takes human values into account, appreciates and expresses them, the end users can relate to Danfoss’s products resulting in a stronger link between the end-user and Danfoss.
Danfoss sells comfort but earns money on thermostats.

Thermostats within the Care series do what other thermostats don’t, they care about the users.
Danfoss Comfort is the first product of the series and is especially targeted parents of newborns; assisting them in keeping a healthy indoor environment in their babies room and thereby the best possible conditions for a healthy childhood.

In average 64.703 babies are born each year in Denmark.If 50% of these babies’ parents buy a DanfossCare Series thermostat, Danfoss wil sell 32.351thermostats each year, just in Danmark, just within this target group.The market is out there - Danfoss has to reach it. With the Danfoss Comfort thermostat solution,this target audience is reachable.
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Danfoss Thermostat
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Danfoss Thermostat

Thermostat project for Danish company Danfoss. Academic work.
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