RED ENVELOPE DESIGN｜滿福包紅包萬用袋

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從美好祝福開始，在人與人傳遞的同時，一起關心我們生長的這片土地。

瀕臨植物插圖 × 幽默吉祥語 × 不限場合對象使用

Man Fu Bao Red Envelope

2021年三分之一設計挑選5種代表台灣原生種瀕危及將瀕危的植物，藉由農曆新年傳統的習俗在互道祝福的同時，在保有傳統習俗的活動中也能宣揚永續的環境保護。

In 2021, one third design Ltd. has selected 5 representative endangered and threatened Taiwan native plant species in hopes of promoting the idea of sustainable environmental protection while carrying on with the traditional custom preservation activities of greeting each others with blessings during the Lunar New Year.

台灣每到中國農曆新年的時候一直以來有個傳統的習俗，在中國新年的時候互遞紅包給身邊重要的親朋好友，2020年11月三分之一設計挑選5種代表台灣原生種瀕危及將瀕危的植物作為年度主題植物，在募資平台上集資關於台灣環境議題主題的紅包袋，從外包裝到產品本身全部採用再生紙張，希望在傳遞幸福的同時也能寓教於樂，提醒身邊的朋友重視周遭的環境並起身動念一起愛護地球，並於2021年1月達成集資目標成功推動計畫，達成率將近400%。

There has always been a traditional custom during Chinese New Year in Taiwan where people exchanged red envelopes with their important friends and relatives. In November, 2020, one third design Ltd. had selected 5 representative endangered and threatened Taiwan native plant species as their theme plants for next year. Red envelopes, which had Taiwan’s environmental issues as the main design theme, are put up on the crowdfunding platform. From its outer packaging to the product itself, they were all made with recycled papers. It is hoped that these envelopes not only deliver happiness to people, but are also educational and entertaining. They serve as a reminder to our friends to value our surrounding environment and to let us stand up and take care of the earth together. The crowdfunding target was reached in January, 2021, with the achievement rate at nearly 400%, indicating that the plan was able to be promoted successfully.

滿福包紅包袋與台灣市場上的產品區隔在於環境永續概念上的不同，同時以5款台灣在地的原生種植物作為主題，勾起台灣民眾對於自己生活環境的注重。

The difference between the More and Man Fu Bao Red Envelope and the other products currently on the Taiwanese market is in its concept of environmental sustainability. It incorporated 5 Taiwan native plants as its theme design to elicit the attention of Taiwanese citizens to their living environment.