Animated Explainer Video by Yans
Yans Creative team was packed with enthusiasm and fueled by inspiration to craft the trendiest explainer video for CoinDogg, a digital exchange company.
You surely don't wanna miss out on this one!
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Introduction
Right from the start, Yans team had a huge drive to work with the provided storyline that follows Jackie, a seasoned beauty guru, and Rachel, her number one fan.
The project grew to be even more inspirational during the process and we’re here to share all the fun emotions and experiences we had throughout all the production stages. Enjoy!
The project grew to be even more inspirational during the process and we’re here to share all the fun emotions and experiences we had throughout all the production stages. Enjoy!
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Sketches
A rule we live by is to find joy in every project that we work on, as it brings more soul and liveliness to it.
The given mindset allowed us to experiment with various creative approaches while pushing character expressions to the fullest and taking advantage of the story arches. Right from the start, we knew we were on a path to something great, as the creative drive of the project was already popping in the storyboarding stage.
Luckily our super-client liked our ideas as much as we did, and the storyboard turned out to be a fresh one.
The given mindset allowed us to experiment with various creative approaches while pushing character expressions to the fullest and taking advantage of the story arches. Right from the start, we knew we were on a path to something great, as the creative drive of the project was already popping in the storyboarding stage.
Luckily our super-client liked our ideas as much as we did, and the storyboard turned out to be a fresh one.
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Visual Inspiration
A teaspoon of inspiration that marks the start of every project, lies in research. Luckily, in these times of high technology and powerful search engines, you can find the right materials and mix them up by adding your personal creativity and style.
These are some of the visual references we got inspired by, before crafting our own styleframes.
The color pallet selection is based on CoinDogg’s brand tone of voice and some assets the client have provided.
These are some of the visual references we got inspired by, before crafting our own styleframes.
The color pallet selection is based on CoinDogg’s brand tone of voice and some assets the client have provided.
The Prompts
The corky details and background elements such as furniture, accessories, and makeup items were treated with the same amount of attentiveness as the character design. In order to make the prompts complement and highlight the personalities of Rachel and Jackie, we designed them with three words in mind: modern, fresh, and fancy.
Illustrated Frames
Our talented team came up with a fresh and unique style, which absolutely matched the CoinDogg brand tone of voice and client preferences. So the results we got at the end, were pretty amazing for both sides.
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Animation Breakdown
As for the motion, the challenging part was to make the movements as dynamic and catchy as the style itself is.
So our animation team put their magic and effort to make those visuals shine.
As you can see below, most of the animated frames that include characters were crafted frame by frame, so that the visuals would not lose their iconic curviness and style.
So our animation team put their magic and effort to make those visuals shine.
As you can see below, most of the animated frames that include characters were crafted frame by frame, so that the visuals would not lose their iconic curviness and style.
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Credits
Client: Coindogg
Directed by: Yans
Creative Direction: Tigran Movsisyan
Art Direction: Anet Hovhannisyan
Style: Gayane Sargsyan
Visuals: Gayane Hakobyan, Gayane Sargsyan
Motion Design: Tigran Movsisyan
Traditional Animation: Gayane Sargsyan,
Anet Hovhannisyan
Directed by: Yans
Creative Direction: Tigran Movsisyan
Art Direction: Anet Hovhannisyan
Style: Gayane Sargsyan
Visuals: Gayane Hakobyan, Gayane Sargsyan
Motion Design: Tigran Movsisyan
Traditional Animation: Gayane Sargsyan,
Anet Hovhannisyan
