SOLE 2 SOUL
To brand a mobile business in refllexology.
I was given the name of the mobile business as the starting point. I wanted to have the subtle involvement of feet wihtin the logo but not to the point of it being cliche or badly designed. The name of the business gave me the lucky opportunity to place the foot within the text without loosing readability and brand quality. I went for a clean, crisp and calming feel for the overall logo to relate to the therapy of refelxology calming the body as well as the mind.