Passion dominates us everyday until our careers become a core pillar of our personality.
Techners is a family of NYC based techie characters. They represent you, us and everyone in the creative technology field. The characters were developed to be fun and relatable. This project is a message of pride and appreciation to everyone who is trying hard to create something real :)
Building their own reality is what 3D designers do. They imagine, create, iterate and come with cool stories to be told in the digital world.
Advertisers are explorers. Their characters are twisted with crazy campaigns and full of photo frames. Wrapped with old video tapes and cycling always to find the latest trends in the field.
To be a designer is contain all the patterns of the world in your heart. To have your brush exploring every color, and your eye seeing beauty everywhere. Art is not something compared to the unlimited beauty of design.
If you are business developer, then numbers is your game. You advice, project and negotiate. You run from one meeting to the other flying all the papers around along with your ambitions of making the next hit venture a true reality.
Why being a developer should be something to brag about? Well, you are a hero to lot of people.You solve problems with code and train algorithms for the good of humanity. Sometimes you may get puzzled, but you always find a way out.
Building a lifestyle for people is an accuracy matter career. Therefore as an interior designer, every pixel you create is of a true impact on people's happiness.
Marketers are here to get your voice heard. They measure, listen and closely observe every brand signal to optimize for the best results.
Industrial designer are the true innovators of the era. One day they sketch like designers, and the other they are factory workers. They experiment, test and create new inventions everyday.
Experimenting with letters is what makes type designers life an interesting adventure. They are the voyagers of the digital era. And as they seek having every pixel perfected, they seek the truth behind everything they create.
A life of a social media managers are always OnAir. They live like celebrities covering the latest trends and making more people fall in love with your brand.You might thin their career is easy, yet they are the true content creators out there. They are the masters of storytelling and word creation.
UX designers are always lovely personalities. They compassion with users and try
making everything easy. Their career makes our life better in every interaction we do with the environment surrounding us.
While developing the brand characters, we started working first on the unique elements of every career trying to incorporate it into a sketch they visualizes the character essence.
The trick was with the characters body shape. That's why modeling played a critical part of the process. We tried with different formations until we reached a balanced shape that resembles reality.
We tweaked the environment as well to be representative of each career. And this was where we used the elements in a second visualization to be standing alone and ready for integration in full scenes.
Techners is a message of love and appreciation. So wherever you are in the world, be assured that your big lovely Techners family is there for you ❤️