Rebrand & Logo Design
For this project, I was to redesign the Tula tea logo, along with new product packaging. Tula wanted something eclectic and comforting, using Jessica Hische as an influence. In researching Jessica's work, I decided to create my own font for this project. After I created the font, I came up with Tula's new logo. Once I had the logo down pat, I moved onto creating the tea bags and tea boxes. I wanted to go with something slightly vintage, with the comfort of home.