MAGNETISM REIMAGINED
Within this creative approach we would like to focus on bringing physical attributes and tangibility to the element of magnetism. As a key component of the chairs USP in crafting a modular ecosystem and offering customization. The magnetic field that is used to create this unique user experience needs to be communicated in a personal and physical manner. With reference to the vibrancy of visualized electromagnetic fields, we aim to create the aesthetic of magnetism through a unique colour pattern and particularized texture.
MODULAR EXPRESSION
Expression of personality and finding a product that adapts to your lifestyle. The messaging we want to communicate through adaptability and versatility is to highlight the importance of having an ecosystem. As a product that becomes the foundation for a unique system, we want to convey the importance of having a workspace that is optimized for performance. Looking beyond the conventions of USP’s, from cables management to leg height tuning and leveling. The driving force behind this product is its ability to be the platform in which you create your personalized environment.
SEAMLESS NATURE
The visual approach we aim to execute within this piece emulates that of seamlessness. Following the motif of modularity and versatility, we want the camera movement and direction to parallel the seamless transitions of this desk in its functionality.
By focusing on one shot with swift and fluid movement, we want to highlight elegance through simplicity. The camera movement will by dynamic and energetic to bring character to this product but also reveal each USP in a new and exciting manner.
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STILLS RENDER
Initial Storyboard frame
Some scene that we quickly mock up for storyboard purpose.
Project produced with Carbon.tv
Creative Director : Tereza Tan
Global Account Director : Mark Skarski
Creative Strategist : Eddie Foster
3D Artist : Sara Sim, Xin Min Ng, Charles Cheong
Special Thanks : Kyle Nai
Global Account Director : Mark Skarski
Creative Strategist : Eddie Foster
3D Artist : Sara Sim, Xin Min Ng, Charles Cheong
Special Thanks : Kyle Nai
Check my latest work at my Instagram :
Thanks.
