Helen Forster has been touted as the ‘Empress of Wedding Gowns.” After operating in Wellington for almost 5 years Helen decided she needed to relaunch her brand in order to really make her mark in the world of wedding fashionistas. The overall task at hand — to bring a fresh sense of professionalism to her blossoming business.
The challenge included developing a new logo and brand identity design, bridal boutique signage and styling, business card designs, and custom invitations for a fabulous launch party!
When I met with Helen to discuss her business it was clear Helen had a passion for intricate details, luxurious fabrics and classic aesthetics. After chatting over a glass of bubbly we thought it would be fitting to centre the new logo design around a lace-style motif that would show her brand to be timeless, feminine and glamorous; and evoke a feeling of ‘couture’ in her brides.
The colour palette and print materials used in the brand design are soft in appearance and very tactile to create a sense of romance. The fine, filigree-style, embellishment of the logo compliments the traditional typefaces used in the wordmark while adding a sense of luxury to the brand.
The end result is a deliciously romantic and ultra-feminine brand.