Orenji is a retro future inspired frozen yoghurt cafe based in BOXPARK in Shoreditch, London. The intent was to create an environment with easy interaction for both the customer and the staff - the dine-in customers can simply order using the allocated tablets at each seat and the staff can deliver the food easily via the conveyor belt. It was fun to experiment with the limitations of BOXPARK's narrow shipping container units which measure only 12.032m (l) x 2.352m (w) x 2.69m (h). This project was also inspired by Italian architect Ettore Sottsass' iconic Ultrafragola mirror which is very popular online at the moment. The shapes and curves within his work inspired the branding and aesthetic for Orenji so I had to include his mirror within the design.

Special thanks to Serse Rattazzi for rendering the file for me on their computer.
Orenji
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William Moxon

Orenji

1
43
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Published: