Pantene — Nutrient Blends
From Ditroit Page:
Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.
The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
Styleframes
Process
Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Martin Vokaty, Christian Cabiddu,
Matteo Nicoli, Andrew Prousalis, Giovanni Mauro, Enrico Albanese,
Pietro Furbatto, Sergio Papa, Giedrius Paulauskas, Vittorio Gagliardi,
Paolo Rava, Iain Chudleigh, Aaron Smith
Producer: Noemi Bugli
Audio TVC: Smider
Audio Process: Dua Lipa — Bad Together
Agent: Beeta
Executive Producer: Beatriz Romero
Agency: Grey
Creative Director: Arturo Macouzet
Art Director: Emily Pracher
Executive Producer: Keira Rosenthal
Producer: Lauren Gordon, Kelsey Longo
Client: Procter & Gamble
Brand: Pantene
