I had the opportunity to assist the manufacture and its dedicated agency of record with their efforts in supporting the experiential marketing efforts as a source vendor. This high-exposure project code named Petunia, needed the creation of digital asset support and video production for its product reveal.
A little history...
The Ford GT began as a concept car designed in anticipation of the automaker's centennial year and as part of its drive to showcase and revive its "heritage" names such as Mustang and Thunderbird. At the 1995 Detroit Auto Show, the Ford GT90 concept was shown. At the 2002 auto show, Ford unveiled a new GT40 Concept car. Camilo Pardo, the head of Ford's "Living Legends" studio, is credited as the chief designer of the GT and worked under the guidance of J Mays.
The GT is similar in outward appearance to the original Ford GT40 cars, but bigger, wider, and 3 in (76 mm) taller than the original 40 in (100 cm); as a result, a potential name for the car was the GT43. Although the cars are visually related, structurally, there is no similarity between the modern GT and the 1960s GT40 that inspired it. Three production prototype cars were shown in 2003 as part of Ford's centenary, and delivery of the production Ford GT began in the fall of 2004.
The GT began assembly at Mayflower Vehicle Systems in Norwalk, Ohio and was painted by Saleen in their Saleen Special Vehicles facility in Troy, Michigan. The GT is powered by an engine built at Ford's Romeo Engine Plant in Romeo, Michigan. Installation of the engine and manual transmission along with interior finishing was handled in the SVT building at Ford's Wixom, Michigan plant.
Of the 4,500 GTs originally planned, approximately 100 were to be exported to Europe, starting in late 2005. An additional 200 were destined for sale in Canada. Production ended in 2006 without reaching the planned lot. Approximately 550 were built in 2004, nearly 1,900 in 2005, and just over 1,600 in 2006, for a grand total of 4,038. The final 11 car bodies manufactured by Mayflower Vehicle Systems were disassembled, and the frames and body panels were sold as service parts.
A little history...
The Ford GT began as a concept car designed in anticipation of the automaker's centennial year and as part of its drive to showcase and revive its "heritage" names such as Mustang and Thunderbird. At the 1995 Detroit Auto Show, the Ford GT90 concept was shown. At the 2002 auto show, Ford unveiled a new GT40 Concept car. Camilo Pardo, the head of Ford's "Living Legends" studio, is credited as the chief designer of the GT and worked under the guidance of J Mays.
The GT is similar in outward appearance to the original Ford GT40 cars, but bigger, wider, and 3 in (76 mm) taller than the original 40 in (100 cm); as a result, a potential name for the car was the GT43. Although the cars are visually related, structurally, there is no similarity between the modern GT and the 1960s GT40 that inspired it. Three production prototype cars were shown in 2003 as part of Ford's centenary, and delivery of the production Ford GT began in the fall of 2004.
The GT began assembly at Mayflower Vehicle Systems in Norwalk, Ohio and was painted by Saleen in their Saleen Special Vehicles facility in Troy, Michigan. The GT is powered by an engine built at Ford's Romeo Engine Plant in Romeo, Michigan. Installation of the engine and manual transmission along with interior finishing was handled in the SVT building at Ford's Wixom, Michigan plant.
Of the 4,500 GTs originally planned, approximately 100 were to be exported to Europe, starting in late 2005. An additional 200 were destined for sale in Canada. Production ended in 2006 without reaching the planned lot. Approximately 550 were built in 2004, nearly 1,900 in 2005, and just over 1,600 in 2006, for a grand total of 4,038. The final 11 car bodies manufactured by Mayflower Vehicle Systems were disassembled, and the frames and body panels were sold as service parts.
