Lucky
Corporate Identity & Applications
Several Lucky Strike projects developing a strong identity and communications platforms including Formula one racing & art events.
Completed for and with Fitch London.
Brand Authorship manual, extending the Lucky Strike personality through smell, texture, movement and sonic branding, to work alongside existing brand guidelines.
A promotional mail-out, targeted towards key lifestyle magazines. Taking fashion as the central theme, a box set which played on the idea of customisation. The press release was printed onto a T-Shirt, which the recipient could then customise by applying the supplied badges and transfers featuring playful words and imagery associated with F1.
City Life Duty-free Campaign. Gift with purchase. A quality bound and printed 'coffee table book' compiled with information on 'Lucky Strike cities', local customs and inspiration.
