Head of Design | Four Barrel Coffee
• Contribute to the development of brand standards, design guidelines, and elevate packaging efforts.
• Design and develop concepts for marketing, newsletters, event planning, in store signage, new merchandise, and seasonal products.
• Leverage data, user feedback, technical constraints, and feasibility to make informed design decisions.
• Partner with Small Business Owners’ to launch and design cold coffee branding for new products.
• Design and develop concepts for marketing, newsletters, event planning, in store signage, new merchandise, and seasonal products.
• Leverage data, user feedback, technical constraints, and feasibility to make informed design decisions.
• Partner with Small Business Owners’ to launch and design cold coffee branding for new products.
Each month a new renowned coffee roaster or coffee brand from across the US or abroad is invited to take over the KEXP La Marzocco Café space in Seattle, to implement a new menu, train their staff on their coffees and drink preparation, and curate a new experience for guests. Four Barrel Coffee was featured as the Roaster In Residence on July 11, 2017 - August 7, 2017. Four Barrel Coffee used this opportunity to launch their newly released cold coffee line. The La Marzocco team served copious amounts of Four Barrel coffee-on-tap, which unlike most cold coffee, is brewed hot then almost instantly cooled and kegged–a method that successfully preserves the flavors of the coffee. This collaboration involved extensive logistics to prepare for the launch including event planning, marketing materials, and custom merchandise.
When Four Barrel Coffee says #notcoldbrew, what they mean is that they extract coffee hot, at a temperature that makes scientific good sense. Then they immediately cool it way down without the intrusion of oxygen and other funky stuff. They use only sweet and seasonal fully washed high-elevation Arabica coffees from East Africa for all of their bright, crisp, and clean offerings. The ability to keg and preserve those flavors creates a sort of varietal system for cold coffee. Four Barrel’s patent pending cold coffee system means that they could bottle their product and and shelve it indefinitely, with the aromatics intact. They currently offer three different types:
Limelight: A light-roasted, bright & floral, fresh & fruity offering
Limelight: A light-roasted, bright & floral, fresh & fruity offering
Houdini: A body-driven, sweet & syrupy result of dark arts, science, & magic
Nitro: All that sweetness, infused with the creamy lusciousness of nitrogen
In December of 2017 Four Barrel released a new group of coffees. These coffee bags featured the artwork of several Creative Growth artists. Coinciding with the release were two exhibitions of Creative Growth artwork, one at Four Barrel Valencia and one at The Mill on Divisadero. Four Barrel Coffee was unspeakably proud to support Creative Growth Art Center in this winter-long collaboration. Creative Growth is the Bay Area’s oldest and largest nonprofit center for artists with developmental, mental, and physical disabilities. Since 1974, the volunteers, staff, and supporters of the Creative Growth Art Center have supported people with disabilities, providing a professional studio environment for artistic development, gallery exhibition, and representation. Their studio provides a professional art atmosphere to over 150 artists in a variety of media including fiber arts, wood, painting, ceramics, drawing, printmaking, photography, video animation.
