First prototypes of promotional content for interactive campaigns, opening the possibility for users to interact with our campaign in search of benefits such as promotions and prizes while the brand obtains information in real time that will allow us to more efficiently manage advertising efforts.

The initial prototypes were developed in unity with the vuforia engine, but with the arrival of tools such as spark Ar, it is possible to eliminate one of the main barriers of these media, the distribution of content, being present in the devices of each of our users through social networks, we are able to reach larger audiences.