Coastal Comfort's mission is to curate custom dining experiences for their guests. With a team of expert chefs and servers, the staff is prepared to make any next event unforgettable. The company is motivated by the opportunity to encourage community and cooking to intersect and harmonize. With a dedication to feature ingredients from local vendors, the brand aims to provide the freshest, nutritious ingredients that will be a highlight of any occasion. With the intention to provide an exciting Michelin star-restaurant quality experience in the venue of your choice, Coastal Comforts Catering is focused on challenging the status-quo. The brand's goal is to deliver value to our guests who will always enjoy a memorable dining experience.
The principal purpose of the logo is to call attention, to identify the brand and give an edge amongst the competition. I created a clear and refined brand identity that represents the company's name and provides association to it's location in Santa Cruz, California with the wave.
The design language was built around consistent and refined typography, a generous use of stellar photography and accents of deep blue, coastal blue and sandy gray; all giving a sense of their location - the coast. This gave the company a way to define visually what the business symbolizes and helped them stand above the bustling atmosphere of other dining and restaurant services.
The website is the major selling point, as in these unprecedented times of a global pandemic, digital marketing efforts must represent the brands service correctly to potential customers. The goal was to make the website the only touch point a customer would need to make a choice about the service and hire the company.
Visit the brand and company online at www.CoastalComfortsCatering.com Thank you!
