Essen is a media-service with a flexible ingredient replacement system. For branding, we drew inspiration from the main idea of the project — replacing ingredients in the recipe. Ingredients are changed in the recipe as letters are replaced in words. We also use simple geometric shapes inspired by food. The brand’s new visual interest coexists with a sense of fashion to match the preferences of the target groups.



Designers: Barabonova Sasha, Nikiforov Anatoly
Art Director: Postnova Violetta

Identity Essen
478
4.6k
18
Published:

Identity Essen

Visual identity for the service with a flexible system for replacing certain ingredients that are selected according to the user's preferences
478
4.6k
18
Published: