Doliprane 2020 Campaign

Another achievement for year 2020. We have been assigned to work on the project for Sanofi based on the brief of working with segmented target audience based on mom in general since MOM is the main purchaser for the family.

I worked on Strategy and Creative concept with Strategic planner, Mr. Tharo Sen and our beloved AS Ms. Linna Nguon to pull out the insight of moms in Cambodia.

We brought Sothea Ines in the project as director and script writer.