The new site for The Coaster Crew has now gone live. This is my second site for Coaster Crew, after their new Coaster Crew Network Portal was launched in June. Like the Portal, the new Coaster Crew site uses a responsive design.
The Coaster Crew is a roller coaster club with over 1000 members in the US and Canada. I've attended several of their events in the past and really enjoyed interacting with other roller coaster enthusiasts, riding coasters in Exclusive Ride Time, and going on behind the scenes tours!
One of the most interesting challenges of this site was helping Coaster Crew expand their audience of coaster enthusiasts to reach more of the general public. General public guests who enjoy riding roller coasters often don't know about coaster clubs and tend to visit parks less often than enthusiasts do. However, there is not as much disparity between enthusiasts and GP in terms of which rides they tend to like, save for "hidden gem" rides at lesser-known parks that tend to receive much of their attention among only enthusiasts and small parks' regional audiences.
This has been a great project to do. Explore the live site at http://coastercrew.net, and stay tuned for more projects highlighting how some of these pages came together!
I am a user experience designer specializing in the amusement industry. I work for amusement parks, ride companies, coaster clubs, and any other company or organization affiliated with amusement. I am looking for new projects to start after the new Coaster Crew fansites go live this fall.