BRAND
Jenny Kros
TASK
To create a distinctive logo for a new player in the high-end fashion industry.
IDEA
JK – an artist to remember.
DESCRIPTION
After discussing several general directions and concepts for the future brand, we decided it will rely on a combination of a monogram and a typography that can be used together as well as separately across the wide range of placements – labels, products, packaging, digital channels, etc.
We then set off to create a distinctive, yet compact brand identity, one that is fresh & original enough to stand out in the midst of fashion brands but mostly to be recognized by the core target - women with high self-esteem, dignified and fully aware of the manifestation of their personality through their contemporary tastes and choices of fashion apparel.
Just as the artist behind Jenny Kros.
Jenny Kros
TASK
To create a distinctive logo for a new player in the high-end fashion industry.
IDEA
JK – an artist to remember.
DESCRIPTION
After discussing several general directions and concepts for the future brand, we decided it will rely on a combination of a monogram and a typography that can be used together as well as separately across the wide range of placements – labels, products, packaging, digital channels, etc.
We then set off to create a distinctive, yet compact brand identity, one that is fresh & original enough to stand out in the midst of fashion brands but mostly to be recognized by the core target - women with high self-esteem, dignified and fully aware of the manifestation of their personality through their contemporary tastes and choices of fashion apparel.
Just as the artist behind Jenny Kros.
