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Jenny Kros Corporate Identity
BRAND
Jenny Kros

TASK
To create a distinctive logo for a new player in the high-end fashion industry.

IDEA
JK – an artist to remember.

DESCRIPTION
After discussing several general directions and concepts for the future brand, we decided it will rely on a combination of a monogram and a typography that can be used together as well as separately across the wide range of placements – labels, products, packaging, digital channels, etc.

We then set off to create a distinctive, yet compact brand identity, one that is fresh & original enough to stand out in the midst of fashion brands but mostly to be recognized by the core target  - women with high self-esteem, dignified and fully aware of the manifestation of their personality through their contemporary tastes and choices of fashion apparel.

Just as the artist behind Jenny Kros.     

 
Jenny Kros Corporate Identity
3
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Published:

Jenny Kros Corporate Identity

BRAND Jenny Kros TASK To create a distinctive logo for a new player in the high-end fashion industry. IDEA JK – an artist to remember. DESCRIP Read More
3
33
0
Published: