Alaa Saad's profile

Redesigning itranslate logo

Founded in 2010, with a capital of 5,000,000 EGP, to be the first Egyptian joint stock company in the field within the Egyptian market, awarded the ISO 9001 for Total Quality Management, ISO 17100 for translation and linguistic services quality standards, granted the recognition of the Inter-Parliamentary Union (IPU) affiliated to the United Nations for international excellence. itranslate has built bridges of trust with international organizations and larger companies in the local market, Middle East and worldwide. 
After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver excellent quality through finding bright spots of insights across the services we provide. 
As an expression of the innovative and creative solutions that the company creates, the light bulb was selected to pioneer the itranslate brand since launching in 2010. 
This updated brand identity puts a modern twist on our previous light bulb icon through a minimal, simple, and clean design. 

We have focused on the core concept of light inspiration more comprehensively and abstractly to express broader horizons. Therefore the most noticeable change was the replacement of the light bulb icon with a bright spot of gradient colors with more inspiring colors.
As for typography, it was clear that using a classic serif-typeface was to evoke nostalgia for books and writing, but also you could feel the dullness of the Times New Roman typeface. That was the motivation to adopted a more unique typeface from the same serif family, so we have chosen Corda.
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Redesigning itranslate logo
Published:

Owner

Redesigning itranslate logo

Published: