The Frito Lay Creative Team & I partnered with the talented folks at Threaded Pictures & Director, Chad Ostrom, to create these fun social videos with Rick Astley! Timing was VERY tight, but we pulled it off, including filming Rick Astley remotely in London due to Covid-19. I can't lie, I was super bummed to not get to meet him. Huge thanks to Keith James & his exceptional team at Republic Editorial for delivering countless versions and sizes for this social media buy.
We got some fun press, too! And of course there is a microsite: