Design 360° Magazine No.90 Special Issue

No.90 Special Issue丨特刊

2020年註定是讓所有人記憶深刻的不平凡的一年。新冠疫情的突然襲來，以及由此引發的大範圍停工停學，令幾乎每個個體都難以避免地受到波及。Award360°100年度設計獎（簡稱Award360°）的設立初衷，正是期望通過評選出100件設計作品，去梳理與感受設計行業與設計生態在每年時代背景下所經歷的細微變化與所蘊含的潛在趨勢。而在這樣特殊的一年，Award360°2020的征集結果除了感受到設計行業無論在何種環境下依然堅韌向前的生機與活力，還在這當中觸碰到了當下所潛藏的一些設計變化。

在本年度的年度設計100及14個專業組類別中，Award360°共評選出13個年度最佳設計獎；年度多媒體創意設計及全場大獎獲獎者出現空缺。此外，還有6名年度畢業設計及2位年度新人誕生。獎項類別設置亦是Award360°捕捉與描述行業變化的一個渠道。在2020年，Award360°對獎項進行了些許調整：年度唱片設計拓寬為年度音樂設計，年度概念設計更新為年度實驗設計。對於這些概念尚難明確的泛領域類別，參賽作品也逐漸反饋給我們更多關於其定義的思考。在其啟發下，Award360°將繼續和參賽者一起探索設計類別當下最適合的模樣。

市場環境在時刻變化，而視覺設計往往是其前沿的試驗地與反應端。以年度為核心概念的Award360°，除了期望成為年度最新設計作品的匯集地，也正想帶給大家更多背景趨勢的思考。設計師在設計語言、形式、概念、材料等維度持續作出各自的最新探索，與之對應的亦是日新月異的宏觀商業環境。正如評委所言，世界瞬息萬變，誰也沒法確定設計界會給出怎麼樣的回應。在當下的現實性與未來的探索性之間，Award360°將與參賽者一起尋找到一個平衡點，以靈活的姿態時刻關注與觸碰設計最活躍與最前線的變化。

The year 2020 is meant to be remembered. Nearly every individual has been affected by the sudden epidemic, with weeks or even months of halt of school or work. The setting up of Award360° 100 Annual Design Award (Award360°) is to detect the underlying trend of design industry and ecology in every era by selecting 100 design works. In such a special year, the result of Award360° 2020 not only showcased the design industry’s tenacious energy in whatever circumstance, but also revealed the subtle change in today’s design environment.

From this year’s 100 Design of the Year and 14 professional categories, Award360° selected 13 best designs of the year, with the Multimedia Creative Design Of The Year and the Grand Prize remaining vacant. In addition, there are six winners sharing the Graduation Work of the Year, and there are two winners of the New Talent of the Year. Award360° expects to capture and describe the changes in the industry through categorizations. In 2020, Minor changes have been made in terms of categorization: Record Design of the Year was evolved into Music Design of the Year; and Concept Design of the Year was updated to be the Experimental Design of the Year. While the content in these categories involves too many domains for a clear definition, the competing works have been constantly giving us feedback. With such inspiration, Award360° will explore the most suitable design categorization together with the entrants.

The market environment is ever changing, and visual design is often the frontier test ground and reaction end. Award360°, making “annual” as its core concept, apart from being the collector of one-year best design works, also aims to inspire more thought on the background trends. Designers have made their own exploration and gave their own answers in design language, form, concept, and materials, responding to which is the ever-changing macro-environment. As a judge described, the world is changing so fast and we never know how the design scene will respond to it. Between the reality of today and the exploration of the future, Award360° will find the balancing point together with the designers, and focusing on the most active change and frontier of design with a flexible posture.

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Award360° Judging Scene

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Award360° Judges

- 廣村正彰（Masaaki Hiromura）

- Sulki&Min

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Best Design of the Year

# Best Branding Design of the Year

< Jetlag Books品牌設計 Jetlag Books Brand Design >

by 李冠儒（L3branding）

# Best Poster Design of the Year

< 後信息時代——2019廣州國際漢字創意大會 Post-Information Era — Guangzhou International Chinese Character Creative Conference >

by 田博（TEN BUTTONS）

# Best Typography Design of the Year

< 可口可樂在乎體 Coca-Cola Care Font >

by 可口可樂中國 Coca-Cola China

上海好字在文化傳播有限公司 CoolCharacter Inc.

北京北大方正電子有限公司 Beijing Founder Electronics CO., LTD.

# Best Book Design of the Year

< CAO FEI:HX >

by 孫曉曦 Sun Xiaoxi

# Best Packaging Design of the Year

< 盆景啤酒 Bonsai Beer >

by 王遠 Yuan Wang & 潘浩君 Haojun Pan

# Best Music Design of the Year

< 近人可讀 Intimate Reading >

by 白岡岡 Bai Ganggang

# Best Creative Product Design of the Year

< 木質雪花片 Flakes >

by Office July

# Best Environmental Graphic Design of the Year

< 西戲導視 XIXI LIVE >

by 702design

# Best Cultural Promotion Design of the Year

< 2020 abC 藝術書展 2020 art book in China >

by 立入禁止 NA.EO

# Best Spatial Design for Brand of the Year

< % Arabica 上海建國西路店 % Arabica West Jianguo Road, Shanghai >

by B.L.U.E. 建築設計事務所 B.L.U.E. Architecture Studio

# Best Illustration of the Year

< 不夠親密 Not Too Close >

by 何雨瑤 He Yuyao

# Best Experimental Design of the Year

< 泡泡袱 Bubble Wrap Furoshiki >

by 史隆泰 Shi Longtai

# Best Social Design of the Year

< 巷子裡 Yulin Alley >

by 一介建築工作室 Nhoow Architects

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100 Design of the Year

# Branding of the Year #

< Basdban > by Lin Tao (Doublehood)

< 2020 Guangxi Design Week > by PP&L

< Holiland Lab > by cheeer STUDIO

< Opinion Of Parfum > by THE END DESIGN®

< YUMRICEE Restaurant Brand Design > by DTZW Design Studio

< MOONSHOT ACADEMY > by United Design Lab

< Wei Qi Xiang Snack Shop > by BY-ENJOY

< morning tattoo Visual Identity System > by no big no small Studio

< 297DESIGN > by 297DESIGN

< Akatoao > by cheeer STUDIO

< TIPTOE&ROLL > by Meat Studio

< More Than Architect > by SURE Design

< Gala Milk Tea > by ReflexDesign

< iZhikang > by cheeer STUDIO

< mash up !!! asia > by 1983ASIA

< The VI for Fake Florist > by Zhang Zhiyuan

< Thai Joy > by Sun Jianyu

< Design Pasar 2019, Singapore > by Foreign Policy Design Group

< Allblu Children’s Clothing > by etc.design studio

< WELLRIGHT Branding Design > by Han Gao

# Poster Design of the Year #

< Still and Motion > by Shi Cheng

< The 10th Founder Type Awards Ceremony > by Du Xiao

< Pastoral > by Siguang Wu

< Manifest of Practice 100 > by Ken-tsai Lee Design Lab

< 751 International Design Festival Poster > by Zhu Chao

# Typography Design of the Year #

< GAFA Circle Font > by TEN BUTTONS

< SPECIFIC UNIT Font > by 297DESIGN

< Chenson Simhei > by Lu Xiaokun

< Founder Gaoyuan Minchi > by Liu Xijiang

# Book Design of the Year #

< Meet Pu’er > by Y.STUDIO

< Côte de Luciole > by Sun Xiaoxi

< Jia Hui > by Nanjing Han Qing Tang Design Co., Ltd.

< The Pages > by Lin Tao (Tao Graphic Design)

< STORIES HIDDEN IN CHINESE CHARACTERS > by Yin Linlin

< Ouyang Chun: The Mortals > by Lynn Lai

< The Tenth Anniversary Growth Collection Of Mengqi > by Bin Cao

< Xiao Quan & Linda Vanda > by Bai Fengkun

< Paul Smith’s Cycling Scrapbook > by Zhou Weiwei

< DUCHAMP: A BIOGRAPHY > by Shao Nian

# Packaging Design of the Year #

< HALOLAB Packaging Design > by Han Gao

< W Original Packaging Design > by Han Gao

< XIAODEYINGMAN > by Li Jianjie

< Fond of You > by Shenzhen Shan Tian Tu Culture Communication Co., Ltd.

< KEW 3101 Coffee Packaging > by OPENO DESIGN

< Music Moon > by Shenzhen Shan Tian Tu Culture Communication Co., Ltd.

< PEMe Timeline Art Mooncake > by mc&c Brand Creativity & Communication Co., Ltd.

< BIMOFANG – X Writer > by Shenzhen Manwuzhi

< MoonShop Mooncakes (Food and Package Design) > by United Design Lab

< Moooon Cake 2019 > by cheeer STUDIO

# Music Design of the Year #

< Xiao Wang > by PMDesign

< Wandering About In My Dream Again Last Night > by Hu Zhenchao

# Cultural Promotion Design of the Year #

< Music Moon > by Shenzhen Shan Tian Tu Culture Communication Co., Ltd.

< GOLDEN RAT > by indego design

< Owspace Desk Calendar 2021 – Countdown Version > by Beijing Owsapce Co., Ltd.

< BIMOFANG – X Writer > by Shenzhen Manwuzhi

< Loading > by woosh studio

# Environmental Graphic Design of the Year #

< JUANZONG BOOKS > by MORE studio

< Brand and Sign Design for Osolive Brand > by Office July

< LUXELAKES Art Expo Center > by Liangxiang Design

# Cultural Promotion Design of the Year #

< Post-Information Era – Guangzhou International Chinese Character Creative Conference > by TEN BUTTONS

< INNA ART SPACE: The First Decade > by Transwhite Studio

< Environmental Dreamer Festival > by LiaoDesign

< Mini Wonders – Czech Toys Past and Present > by Jiaqi Wu

< GAFA Degree Show 2020 > by TEN BUTTONS

< 2019 Shanghai Design 10×10 Global Design Summit > by Wenchao Cai

< Bi-City Biennale Of Urbanism \ Architecture 2019 > by another design

# Creative Multimedia Design of the Year #

< Galaxy Street > by ReflexDesign

< Reflection > by CT.LAB Experience Design

# Spatial Design for Brand of the Year #

< Free Reading Picture Books > by E Studio & Whatever Brand

# Illustration of the Year #

< LLANO RANCH Series Illustration > by AKI JIANG

< IMBALANCE > by Kun Lam

< Not Too Close > by He Yuyao

< 1990s Livingroom Project > by Yuan Wang

# Experimental Design of the Year #

< Life ® 2.0 > by Overlap Design Centre

< 100% For Sure > by Zhou You

< Waiting For the Wind > by Overlap Design Centre

< 00:00 > by inDare Design Strategy Limited

< O&R TISSUE > Xiao Qiyuan

< Stamp for Art > by Kakei Chong

# Social Design of the Year #

< Fitness Trail Place Making of Guangzhou Panyu Shiyi Village > by SURE Design

< Project of Revive > by Dohop Creative

< 2020 OCT-LOFT Public Art Exhibition – Trash New Order > by INTOX DESIGN & COMMUNICATION

< Name Card for 32 AGI Members in China > by Liao Bofeng

< Have a seat > by Cometabolism Studio

< “Children Everywhere”Charity Exhibition > by :Daily Studio (Tencent FXD)

< Space 5.7 > by Scar Yuen

< Create Cures > by First Edition Participants: ABOVE Studio & BENWU Studio & Dayong Sun & Frank Chou & Min Chen & Pino Wang; Second Edition Participants: Damian O’Sullivan & Furong Chen & Hui Zhu & Junjie Zhang & RawColor Studio & Xikai Zeng; Third Edition Participants: DAN TOMIMATSU & Giulio Lacchetti & Jiayin Wu & Lisa O’Sullivan-Smith & Milani & Ryohei Yoshiyuki & Simon Kämpfer; Fourth Edition Participants: formfuture & MING DESIGN STUDIO & QIU & Satyendra Pakhalé & Yongqi Liu