Savor It Catering is a private dining and catering experience led by founder and head chef Arnita Howard in Detroit, MI. The goal was to deliver an identity that appealed to foodies while remained lighthearted and modern.
From our brand development session, we landed on a direction that communicated playful and welcoming messaging while setting a professional and clean tone.
The wordmark uses a font combination of Afterglow (modified) and Adrianna.
The green hue was selected for its association with freshness in food. The orange hue represents the warmth given off by heat. The pairing of the two created a bold and fun color palette.