Denny's Integrated Marketing Campaign
Denny's: Always Open is a campaign I designed for practice around Denny's promise to be Always Open. Literally, this means that they are open 24 hours a day, 7 days a week. I applied this meaning to a metaphorical application, meaning that Denny's is always open to grow and adapt to the needs of families and its customers today.
I served as Team Lead on this IMC Campaign completed through Emory University's Marketing Consultancy Practicum (MKT 442) and a unique partnership between Emory University and Coca Cola/Denny's. My work involved an applied integration of IMC and research-based consulting, with the goal of developing a strategic and creative IMC campaign for client Denny's, paired through The Coca Cola Company. Engaged in a consulting process based on a research-based structured problem-solving approach that identified a real-world problem in sales and strategy for Denny's. Developed actionable recommendations for our client and achieved the award of top IMC Campaign in the competition-styled course.
These are select pictures from a much larger campaign that I cannot share publicly due to the educational partnership between my university and the organizers of this project. Please inquire for more information.